About Sisu Press


Sisu Press was started by Benjamin Eric in 2015, in Madison, Wisconsin. His prior experience in design, illustration, relief printmaking, photography, and painting, (along with his passion for music) all came together in screen printing. Self-taught in serigraphy, Benjamin has been steadily expanding his presence in the rock poster world by teaming up with regional and national acts to create stellar rock posters for fans.

What is "Sisu?"

Sisu is a Finnish term that emulates the national identity of the Finns. Loosely translated, it means "intestinal fortitude" or rather a never-give-up attitude, especially when the odds are against you and success seems futile. Although it is considered their identity, the Finns believe that this is a universal human quality that is employed when you seek to do the impossible.

Having grown up in a largely Finnish-American community, Benjamin heard this word often and it was a part of the local culture. He named his printing start-up Sisu Press because it would encourage and inspire to keep going, using creative thinking to get through the hard times that were sure to be ahead.